Ellie Sandbacka
For my thesis I have created a brand. The goal was to design a brand that encapsulates the viewer with its many avenues and vast elements for them to explore. I choose to create garments and accessories that will not only attract attention but, spark conversation and evoke interaction. This is what I call conversational clothing. I am drawn to bright colours and bold illustrations, using those elements as launching points for my designs. I also explored storytelling and character connection as another way to inspired design and intrigue the consumer. The garments are inspired directly from my original graphic novel BITE ME. The brand will grow organically with the novel, each season echoing a new chapter. The brands mission is to provide conversational clothing for the fearless and the bold. Combining eye catching illustrations and dual purpose garment designs to create truly unique and functional looks for the consumer.
